You may already be thinking about ways to improve your company’s display or marketing methods to draw in as many consumers as possible. Trade shows are an incredibly important resource for buying, selling, and making connections, so if there is one time of year when you should really go all out, this is it.
What are the best ways to ensure success for a 20×20 booth? A few of the tips below will be sure to garner attention, interest, and popularity at any event.
1. Make merchandise and give it away. Consider something wearable, like bracelets, or anything else that lights up or draws attention to itself. Not only are these fun, engaging items to give to interested parties, but they will provide a modern and fun-loving advertisement throughout the rest of the show. For even better results, provide an incentive for people to wear your merchandise—if they wear a promotional item, for example, they are eligible to win a prize at the end of the show. Games and product demos are also a fun way to bring people to your booth.
2. With a 20×20 booth, you have plenty of room to be creative. With this much space, it’s even possible for you to include two stories within your booth—imagine a meeting room on the second floor for potential customers. Not only will a second floor draw the crowd’s eyes above the rest of the show, but you will also be able to further maximize your space by building up rather than out.
3. Return to the basics. Remember the essential aspects of design and advertising. Make your company name prominent and eye-catching, and definitely don’t forget to feature your social media accounts!
If you have a 20×20 booth, don’t squander the space. Use these tips and every other trick in the book to make sure that your booth is the most popular at the show.
