Looking to make the most out of your NYC trade show? Here are the top tips on how to get the best return on your investment.
Connect beforehand
You can stand out from the rest of your competition by doing prior research on the people you’d like to connect with. Send them an invite or note before the show. That way, when the event happens, they’re much more likely to remember and connect with you, the All Business says.
Pick out the right one
Not all trade shows are right for your business. Find one that’s going to connect you with your buying audience. Careful research and selection will help you avoid spending dollars at an NYC trade show that’s not going to give you the leads you want.
Know your goals
What are your goals for attending the event? Do you want to launch awareness for your brand and business? Are you introducing a new line of products or services and you want the market to sit up and pay attention? Or do you want to reposition your current brand? Being clear about the goals you want to achieve can help you make better decisions for the event.
Get the displays right
Look for trade show display providers. Consider reputable names in the industry to avoid worrying about getting poor results. Enjoy stellar options when you make the right choice.
Ask questions
Is the firm a full-service trade show provider? What kind of services can the display provider cover? Will you need to assemble and dismantle the displays by yourself and your crew or will they do this for you? Ask about the extent of help you can expect so you’ll know if you need to pay extra for the assistance you need or not.