Whether you run an insurance business or sell products at a retail store, mailing postcards is the perfect vehicle for advertising your products or services. This is provided that you use the postcard to generate leads and prompt people to action, which can include visiting a website or getting a discount at a store. However you choose to use postcards, it’s best if you contact a San Francisco direct mailing company to help you. Here are some key reasons why.
Expertise of Team
Established companies that provide direct mail postcards San Francisco have often been in business for 10, 15 or even 20 years or longer. They also employ highly experienced copywriters and direct mail marketers who know how to write convincing copy and get people to respond to mailings. Most of these specialists honed their skills by creating and executing direct mail postcard campaigns for numerous companies.
Saves Time
Using a direct mail company for postcard mailings can save you and your marketing team a lot of time. Instead of allocating workers to design, print and mail your postcards, you can spend more time visiting key clients, training new employees or working on your annual budget.
High Response Rate
Direct mail postcards San Francisco can generate relatively high response rates for your business. In fact, the average response rate for postcards is 4.25%, according to the latest available data from the Direct Marketing Association. By comparison, email marketing usually generates a 0.12% response rate.
Economies of Scale
With direct mail postcards San Francisco, you can enjoy larger discounts at higher volumes. That’s because you’ll generally pay less per postcard to mail 20,000 pieces than you would 5,000 pieces. Direct mail companies also have bulk permits, which enables them to mail at cheaper rates.
Using a San Francisco direct mail company for postcard mailings is highly cost effective. That’s because you can target specific buying groups, which are most interested in purchasing your types of products and services.
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