One of the most important elements of search engine optimization is building back links. Back links are links on other websites and domains that point back to your website. The more arrows, or back links, there are pointing to your site, the happier it makes the search engines and the more likely it will be that your website lands on the first page of search results. There are three primary ways an top SEO company in NJ can help you build back links.
Guest Blog Posts
Many blog writers welcome guest authors because it benefits both parties. By writing a post for another industry-related blog, you show your expertise to all the readers. Including a link or two back to your site appeases the search engines and helps those readers find you. Perhaps the biggest challenge of guest blogging is finding the best blogs to contribute to for your company. Things like page rank and no-follow can be tricky to navigate. That’s when an SEO company in NJ can offer expert advice and assistance.
Social media
Despite the fact social media creators focused initially on individuals, rather than companies, social media marketing has become virtually non-negotiable. Companies have learned to include sites like Facebook, Pinterest, Twitter, YouTube and Google+ in their marketing strategies. Fortunately, each site offers another opportunity for a back link. If your potential customers find you there first, they may follow the link to your website. If not, the search engines are happy to see more arrows pointing to you. It offers proof your website is relevant and current.
Forums
Another opportunity to prove your company is made up of experts in the industry is to respond and contribute to online forums. Find a conversation on a message board that relates to the products or services your company offers and jump in with helpful insight. Resist the temptation to self-promote in any way other than addressing the question or topic at hand. You can link back to the company website by providing a link in your bio.
The beauty of each of these link building options is they cost you nothing more than time. However, if you are a small business owner who already wears more hats than you can adequately negotiate, you might benefit most by working with an SEO company. NJ businesses compete against each other and against national and international companies in many industries. Professionals are more familiar with the ins and outs of link building and are more efficient at navigating the many possibilities.
For help with building back links for your website or with other SEO tasks, contact the professionals at SEMGEEKS.com.
