Many people purchasing jewelry do so for sentimental reasons. They are usually choosing something special for a loved one and are more likely to purchase pieces to which they feel a particular draw. As a result, how jewelry is displayed plays a crucial role in which pieces get purchased. Those in the sales industry, whether they are selling in a retail store, wholesale exhibitions, specialty expos, or even craft shows, need to be cognizant of their jewelry display Sets and how those displays highlight the pieces they have for sale.
Why Invest in Jewelry Display Sets?
By investing in a quality jewelry display set, sellers are making a commitment to displaying their pieces in the best light possible. By using a display, each piece is highlighted so as to attract as much attention as possible. Display sets make it so that customers can view earrings, bracelets, necklaces, watches, and rings easily. Without such displays, jewelry arrangements can seem cluttered and unorganized. Further, complimentary pieces or jewelry in a particular collection can be displayed together so that potential buyers can see the appeal of buying more than one piece without feeling pressured by a seller.
On a more practical note, jewelry display sets simplify keeping track of inventory. Spotting missing pieces is easy because each piece has its place. An empty bust or ring finger display is easy to see, whereas jewelry that merely is laid out on a table can easily be pushed together so that missing inventory is not as obvious.
Choosing the Right Display
Choosing the display that best fits a seller’s need is critical. For sellers who travel and exhibition their wares at trade shows and wholesale expos, portable displays can make setting up a booth efficient while at the same establishing an attractive and welcoming environment for potential buyers. Most important, however, is choosing the jewelry display set that best compliment the style of the jewelry on display. More subtle pieces should not be displayed on an overpowering backdrop while bolder pieces can stand out on a backdrop that has more flair. Therefore, a variety of jewelry display sets are available, from classic sets with neutral floorboards to those with audacious patterns.
No matter the style of jewelry display, making the investment is well worth any seller’s while. Well-planned out display sets show a seller’s pride in his or her pieces and are appealing to potential buyers.