Advertising and marketing campaigns have changed exponentially since the first papyrus banners displaying messages in ancient times. Centuries later, printed cloths and ribbons were commonly used. Those were soon replaced with other advertising methods. During our lifetimes, we have become accustomed to colorful fliers and brochures promoting products, services and ideas businesses wish to spread information about.
Though paper is still being widely used, it is rapidly becoming obsolete. Technological advances and the changing mindset of the general public have lead to the ever growing popularity of internet marketing.
Social media websites are being used for advertising purposes, as are text alerts and Email marketing. Despite the success countless businesses have achieved through mailers, there are a number of downfalls to this method. Designing and printing the mailers takes a great deal of time. Running out of ink in the middle of the printing stage of the process is practically inevitable. Purchasing paper, labels, envelopes and postage add to the hassle and expense.
Research reveals even after going to the trouble of creating and mailing these paper advertisements, the majority of those receiving them never even bother to open them. They simply toss them in the trash; moreover, the businesses using such marketing strategies have no way of knowing how many people actually did read their mailers.
Email marketing campaign services eliminate many of the problems that arise with paper advertising. Those with even less than a basic knowledge of the process of creating an email campaign can look forward to a successful operation due to the wizard provided by many email marketing services. This feature will guide the user through each step of the process.
Statistics show potential customers are much more likely to open and read an email message than a mailer. With Email marketing campaign services, the business owner is provided with charts, graphs and other tools that will show how many people opened their emails, how many forwarded their emails to others and several other statistics.
Email marketing campaign services offer a variety of benefits business owners need, but can not achieve through ink, paper and postal methods. Moving marketing and advertising strategies into the digital era provides a more simple, traceable and less expensive way to solicit customers and increase business potential.
