If you are a great dentist, such as David May, DDS, and have already taken the leap on hiring a dental marketing agency, it is important to keep an eye on their performance and progress. However, as a dental practitioner, it can be challenging to determine their performance, but there are some factors to take into account.
Did They Provide Reports and Audits?
Whenever you hire a marketing agency, they will always provide the reports and audits of their strategies, but you need to check if they were quick to provide them. Ideally, the dental marketing agency in CA should provide the reports and audits in the first initial weeks. In addition, they must provide weekly reports of keyword ranking, competitors’ ranking, and SEO analysis.
How Long Are They Taking to Improve the Rankings?
SEO and marketing don’t work overnight, as both of them are continuous processes. For this reason, it is okay not to achieve ranking on the first page within a few months, but you shouldn’t wait forever either. The reputed agency will start showing improvements within three months of the services. Remember that you won’t get the top ranking in three months, but you must appear higher in the search engine results with time.
Did They Provide Detailed Performance Overviews?
A reputable marketing agency will always provide detailed reports for showing the performance of their strategies. While it’s important to get the weekly reports as already mentioned, the agency must provide a detailed progress report once a month. In addition, make sure that the reports include modifications and content changes if they were made.
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