The field of jiu jitsu marketing is somewhat complicated because of all of the various competition that many schools face in this space. Both classical and Brazilian jiu jitsu academies might find it hard to distinguish themselves against everything else posted into the background. Engineers have long referred to it as suffering from a low signal-to-noise ratio, but many jiu jitsu teachers would refer to it as little more than annoying.
That’s why a number of jiu jitsu marketing specialists have applied all of the discipline and tactical thinking that their sport is known for to the promotional space. Entrepreneurs who work with these jiu jitsu marketing tacticians are often able to develop high-tech marketing campaigns that combine every technique and outlet that the industry has to offer.
For instance, they might use conventional search engine optimization techniques combined with document canvasing and other more sophisticated tactics in order to provide a complete package that attempts to reach as many potential consumers as possible. Perhaps one of the most notable aspects of this kind of marketing is the fact that it focuses on people who are very early on in their customer journeys. Quite a few potential pupils know that they want to study the martial arts, but they might not have any idea of what kind of school they’d prefer to attend. This gives them the rare opportunity to get more information before they buy into a plan, which in turn can go a long way toward making them feel comfortable enough to sign up.
