Las Vegas Translation Services and Microblogging

by | Sep 27, 2013 | Business

When it comes to legal translation it may be worthwhile to consider microblogging as a way to help increase your company’s value to clients and potential clients.  Many Las Vegas translation services have jumped on the microblogging  bandwagon.  Here are a few ways that microblogging is carving a valuable niche in the translation market.

What is Microblogging?
Microblogging is the art of posting really short blog posts or entries on a social media site.  They are not normally random posts and are usually done through mobile social media.  These posts are much longer than a text message and usually sum up a concise point.

How Can It Benefit a Translation Service?
If there are pertinent posts or links that a translation service wants to convey to their consumer base, then microblogging can be beneficial.  For example, if you own a company that specializes in Las Vegas Translation Services, then microblogging a link to the latest service offered by your company might prove helpful.  These same small posts can be posted to a twitter account as well. Usually, microblogging is done to promote a product or service.  For example, if a translation company specializes in legal translation services, then it would make sense for the company to blog about the various legal documents they can translate into the languages in which they specialize.

A Typical Microblogging Campaign
Developing a microblogging campaign for translation services can be done with ease.  Any translation company can schedule a campaign based on a different services they provide weekly.  For instance, week one of a particular month, a campaign could focus on the translation of legal documentation, while weeks two and three could delve into the importance of having certified and notarized translations performed.  Additional features include text messaging or e-mailing clients a link to the blog post on the services offered.  The good thing about a microblogging campaign is that each post is concise and to the point.  Another format of a microblogging campaign is to infuse audio or visual clips into the post.  Doing this is both innovative and can easily maintain the interest of current and potential clients.

Considering microblogging as a tool to enhance a translation business is an innovative approach to reaching clients.  If you would like more information on translation services.

 

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