If you are planning to use a trade show booth at an upcoming convention, make sure you do it right. Not all trade booths have the same effect on potential customers. Lackluster booths will not get the job done. In order to stand out from the crowd, you need a booth that will leave a lasting impression. If you are wondering how to do this, you are in luck. We are providing you with a few ways to get the most mileage out of your company’s trade show booth displays.
Harness the Power of Social Media
Most people check their social media accounts continuously throughout the day. It’s certain they’ll be using these accounts while at the trade show as well. Take advantage of this by making your booth social media friendly. You may want to attract guests to your booth by adding videos and show-related posts to your company’s account. Also, be sure to make use of hashtags. Additionally, you can offer special gifts for guests who stop by your booth and post about it. Social media is a great way for you to get some low cost advertising out of the trade show.
Use Your Table Cover
Another thing to think about is to make wise use of your table cover. You can do this by using printed images or text for your table cover. This adds some informational content to your tabletop and gives the whole display a little more flair. It also helps to attract guests who may be located far away from the booth. This is definitely an under-used trade show tactic. Make use of it to get ahead of the crowd.
Use an Attractive Design
If there is one thing you have control over regarding your trade show booth, it’s the design. Trade show booth displays should have a thoughtful design that attracts people from afar. It is best to get help from a professional booth designer to obtain the look you desire. Pay attention to this tip, your success at the trade show could count on it.
