As you get ready to launch your new business, you may contemplate the best ways to market it. You may lack the cash flow to spend on expensive TV and radio ads. You may also want more reach than what you could get with ads in the local newspaper.
Instead, you may prefer the cost effectiveness and reach that can come with texting customers about what products and services you offer. You can arrange for this option when you hire a consultant to help with advertising like SMS marketing for your business.
Compiling a Customer List
When you hire this consultancy service for your business, you may learn how to compile a customer list for it. You may want to create a fast and memorable way for people to remember when and how to text you. You may want to avoid using a long phone number or a long phrase that they have to spell out to contact you.
Frequency
You can also get advice about how often to send out the texts to your customers. You may not want to bombard them with constant texts that show up every few hours. Still, you can send out texts every week or perhaps every few days to catch their attention.
You can also save yourself money on having to buy ad time on the local radio and TV stations when you use SMS marketing. You may also get as much, if not more, customer reach.
