Marketing events, such as trade shows, are a great use of your marketing budget. They offer a promotional resource that enables you to increase your brand awareness and break into a large portion of the market share. They offer a unique opportunity to interact with consumers face-to-face, giving you the great opportunity of networking that not many other marketing methods offer. Because this is such a great opportunity, you need to determine how you will set up your booth and if you will purchase displays or take advantage of trade show display rentals.
Best of Both Worlds
Many companies that are experienced in attending trade shows purchase displays, as well as rent them. This is done for a variety of reasons including, two shows going on at the same time or if the business needs a change of pace with their design. Many companies use rentals when the venue holding the event does not have the space for the exhibit they own. This cuts down on the cost of purchasing a different type of display, yet allows companies to participate in many types of shows.
Manpower
If you are a small company and taking the time out of your business to transport and set up your exhibits at a trade show, which will take away from your daily functions, it makes sense to take advantage of trade show display rentals. Not only will you be able to take advantage of the cost effectiveness of renting, you eliminate the need for manpower to get the display to the venue, as well as set up. It doesn’t make sense to take away from the productivity of your business for an entire day simply to set up for a trade show.
Customization
Sometimes businesses just need a change of pace. If they feel as if they have done the same routine for too many trade shows, the audience might get bored, not to mention the employees working the show. In order to keep the excitement alive, you can change up the displays by renting an entirely new exhibit, giving employees a new angle to promote your products and consumers something to be excited about.
Creating the perfect display for your trade shows is important. Whether you are just starting out or you are a veteran, there are many benefits of using trade show display rentals, even if you already own a display. Take the time to look at your operations and see if your business could benefit from a new display, even if it is just for one show.
