There’s no question about the power of clothing. There are various evolutionary theories to explain why what we wear is a powerful statement, but clothes have always proven to play a huge role in creating impressions, assigning roles, and categorizing society. The easiest explanation is that fashion is the first and simplest statement we can make to each other, as per Tufts.edu.
But in the workplace, the importance of clothing has changed. The dress code has been redefined in recent years: men can be powerful without having to wear suits, and for women, the nude hose and power suit are no longer a necessity. But does that mean they will be completely abolished in the future?
Dress for Success, Not Per Code
As an additional layer of marketing, a woman in power can use the way she clothes herself to create a visual message of who she is.
But not every woman wants to have to express herself with a unique choice in fashion. It’s a matter of personality. For some, function trumps expression. For others, their choice in women’s clothing in Castle Rock is all about marketing. The choice is what matters, and that’s what companies like the Twisted Wardrobe are picking up on.
Men Don’t Dictate the New Dress Code; But Neither Does the Fashion World
While women have stopped listening to men for fashion advice, some are still tuning in to high fashion. Others have, in frustration, started down their own path by dressing what they deem to be professional and appropriate.
Is the uniform dead? Perhaps. But as Fortune notes, that doesn’t mean that consistency or simplicity has died as well. Some women may be comfortable wearing a green skirt to their marketing job, but a lawyer on her way to court will probably stick to her suit. Professional women have always known what they really want to wear, and what they need to wear – the revolution lies in letting them choose their own clothes.
