Drought has become a major environmental issue across the United States. In some states, water conservation is mandated, and it is needed in many others. Being proactive in your water conservation activities is a great way to improve your brand and show a commitment to your community. Many consumers report that they are more likely to patronize businesses that show environmental concern for the community. Here’s how your business can jump on the water conservation bandwagon.
Take Tangible Steps in Your Business
To improve your standing in the community it’s important that you take tangible steps that demonstrate your commitment to conservation. Installing non-flushing urinals, timed faucets and low flow toilets are a great start. These items are visible to the public, demonstrating your willingness to upgrade your facilities to save water. Installing low water alternatives in your kitchen is helpful as well, if you run a restaurant. However, the items in your bathroom make the biggest statement, because these are visible to everyone who visits your business.
You might be surprised to learn that purchasing these water efficient products, like non-flushing urinals, for your business is actually very cost effective. These products are priced competitively compared to older technology products.
Let People Know About Your Efforts
Even though non-flushing urinals and timed faucets are visible to visitors, it’s still important to talk about your commitment to conservation. Some restaurants, for example, place small tents on their tables listing their efforts to reduce water. Some businesses place signs in the restroom to let customers know that their facilities are water efficient.
Get Involved in Your Community
In addition to the efforts you make in your business, put some effort in your community to increase visibility. Join a community conservation group or get involved in the conservation efforts led by your city council. Volunteer at the next Earth Day event. You’ll feel great about the community involvement, create awareness for your business, and demonstrate your commitment to the cause.
Water conservation is a great cause in any community. Our planet must make strides to significantly reduce our water usage over the next 50 years. This giant effort is just a collection of small efforts by concerned citizens and businesses like yours. And, don’t forget, saving water saves your business money, too. Adding facilities like non-flushing urinals and timed faucets might be the best marketing money you ever spent!