In recent years, local search has grown increasingly important for franchise businesses.
Many franchisees find that Google Maps and other mapping sites rank them highly in searches for specific locations.
They also use these services to promote their business online.
However, there are some risks involved with using local SEO services for franchises.
First, many franchisees may not realize that Google maps are not the same as Yelp.com or other review sites. Google maps are only used by consumers who choose to visit a location. Consumers can only view reviews posted by people who actually visited a particular store. Yelp and similar sites are primarily used by customers who have already made an appointment at a store.
Second, many franchisees may assume that they don’t need to pay for local SEO services because they’ve already invested heavily in building an online presence.
That assumption could turn out to be incorrect.
The fact is, most franchisees haven’t invested enough in their brand to make a big impact on local search results. Even though they may have done well in national search, they may not be getting the right kind of exposure locally.
Investing in local SEO services for your franchise business is likely the most cost-effective decision you can make. It will help you reach more potential customers and increase sales.
Conclusion
Franchise businesses can take advantage of a ton of different marketing tactics but local SEO’s sole mission is to help that franchise location get found in their immediate area when being searched in a search engine.
