Most businesses today have a website. However, most businesses do not routinely upgrade or enhance their website to match the current standards, trends, and features on the top performing websites.
These businesses are under the mistaken assumption that just having a website is all that is needed. In fact, the best eCommerce businesses are continually working on upgrading and enhancing their websites in response to customer expectations, consumer feedback, and the latest in online marketing and advertising research.
Is it Time to Upgrade?
If your current website is more than 5 years old, you should consider working with a business web design company. These companies can evaluate your current site for SEO, features, functionality, and style, and then make recommendations for upgrades.
The best business web design companies can complete these upgrades with extremely limited downtime for your online business, which is always an important consideration.
There are several signs your business web design needs help from a professional website company. Some of the key indicators include:
- Lack of organization – often websites seem to grow organically, which can lead to impossible navigation through the site, confusion, frustration, and even missing pages – all which cause customers to click off.
- Mixed messages – older websites may have incorrect information about the company, services, or products, or there may be discontinued products and services still listed on the website.
- Not Responsive – mobile views for eCommerce websites overtook those on laptops or desktop computers in 2018, within various studies reporting 56-58% of all site visits coming from mobile devices. If your website is not responsive design and does not display on these devices, you are both penalized in the search engine rankings and also penalized by your customers leaving your business for one that uses responsive design. Old technology, high bounce rates, and lower conversions on a business site are also key indicators a new design is needed.