The next time you need brakes in Beaverton, you have two general options. You could go with the big name mechanic, which is equivalent to a fast food chain. Or you could go with a small, family owned and operated business. This decision goes beyond putting brakes on your car; there is a principle behind this decision. Would you rather support a big name conglomerate with subpar customer service, or a shop that really puts customers first?
Mom and Pop versus Corporate America
You need to look no further than the evasion of big name super stores to see the disappearance of the family run business of yesteryear. The novelty of the big store, with the lower prices and flashy advertising, easily won the first battle. Consumers were so blinded by the lower prices, that they did not see the poor quality of the products they were purchasing. Small business is the back bone of America, and Americans are looking to those businesses to regain the higher quality items and superior customer service. The same can hold true when it comes to an auto repair service.
That Special Something
The big names stores can spend all kinds of time and money researching ways to capture the spirit of the small business, but it will never happen. A small business is seen as a staple of the community. The owner and employees are also soccer coaches and school board members. You walk into the place of business and are greeted with friendly smiles and questions about the family or conversation about the high school’s big victory the night before. People understand that investing in small business in their community is an investment in the entire community. And if you’ve ever gotten your car serviced or new brakes in Beaverton, you may already be familiar with this experience.
