Without clearly delineated marketing goals in business, the opportunity for success can diminish significantly. It is important understand when you have achieved your marketing goals. This can be done by effectively analyzing your marketing campaigns. And the way to perform this analysis efficiently is through the use of a marketing digital dashboard.
A Single View of Your Marketing KPIs
While it is true that digital marketing traditionally supplies marketers with a large quantity of reporting data, often it is challenging to access the metrics that are most important to know. With a digital marketing dashboard, you have a single snapshot of the key performance indicators (KPIs) you need to see, allowing you to understand the performance of your digital marketing campaigns, and make adjustments as necessary.
A marketing digital dashboard functions as your business intelligence hub, providing comprehensive and concise views of pertinent data related to your marketing efforts. The purpose of the dashboard is gives you immediate and ongoing access to marketing performance data. This enables you to implement prompt and regular adjustments to your marketing strategies to achieve the desired results.
With this type of dashboard, you can view data in various forms, such as tables, graphs, charts, heat maps, scatter plots, and more, which allows easier understanding and evaluation of the data at a glance.
With a marketing digital dashboard, you analyze your marketing efforts and see which advertising is leading to conversions and how many, which marketing channels are most effective at generating orders and which ones are not, and the total revenue being generated by the business.
What Should Be Included in a Digital Marketing Dashboard?
A marketing digital dashboard should provide various reports on a daily, weekly, or monthly basis and include the following metrics:
- Sources of traffic
- Click-through-rates (CTR)
- Email conversion rates
- Social media rates (e.g. engagement rate, reach)
- Organic search
- Bounce rates
- And more
In conclusion, a marketing digital dashboard allows you to compile and integrate marketing result data from multiple sources. It gives you a single view of key performance indicators (KPIs) and metrics, enabling you to track and make optimal marketing decisions from the data.
