Are you someone who believes that you aren’t breaking the rules if you don’t get caught breaking them? Unfortunately, many people have made the mistake of bending or breaking rules with search engine optimization and it really costs them. That is why it is important to understand the meaning of “white hat” SEO (search engine optimization) and how to make it work for you.
SEO Explained
By now, most of us are familiar with the SEO acronym and even have a working idea of what it means. If you are unfamiliar with it, think of it as the many different methods used to boost your website’s position in search engine results pages or SERPs. The goal is to get your site on the first page, and hopefully within the top ten listings, or so.
Yet, use the term white hat search engine optimization and most people look a bit confused. Fortunately, it is not at all complex and can be easily summarized as such: white hat SEO uses tactics in line with the conditions and terms of search engines, specifically Google. In other words, it is SEO that follows all of the rules.
As you might imagine, white hat SEO is the polar opposite of “black hat” SEO. This uses tactics to improve a website’s search engine rank by violating the search engine’s terms of service. Currently, that would mean keyword stuffing, content spinning, hidden texts or links, and so on.
White Hat SEO Explained
Clearly, the best way to do SEO is to make sure it is the white hat variety. This includes tactics like high quality content that offers value without demanding anything from the reader, ensuring your website loads quickly and is mobile friendly, filling the site with effective keywords (including in all of the metadata), ensuring the site navigates easily, and developing lots of valid backlinks from other sites, social media and so on. There is even more to it, and it is often called “organic” SEO because it takes time but yields the very best results.
If you are eager to see all that white hat search engine optimization can do for you, pay a visit to the white hat experts at USA Local Media. Offering their proprietary “Leads Guaranteed” system, they use only the strongest SEO methods to ensure long-term and organic growth. Following the very best practices, they can position your site as an authority that appears at the top of search engine results and generates the most qualified traffic. Get in touch to learn more today. You can pay a visit to Facebook page for more information.
