As a marketer, one of the biggest mistakes you can make is to limit your advertising efforts to a single platform. If you advertise on Hulu only, you are undoubtedly missing other unique advertising opportunities. There are several other Connected TV apps and channels to choose from that can offer better value for your ad spend. Let’s explore why advertising on multiple platforms in your Connected TV strategy is crucial for your marketing efforts and how it can benefit your brand.
Hulu is a popular platform, but it’s not the only platform out there. By limiting your advertising to a single platform, you risk missing out on a massive audience that exists on other channels. Advertising on multiple platforms will help you reach a broader audience and increase your brand awareness.
Other streaming platforms like Fubo TV, Pluto TV, and Roku TV, also have a massive user base, and they offer audience targeting options that can help you reach your target demographics more effectively. To make it easier to diversify, you can partner with a Connected TV provider with an audience-first approach, who can find your target audience among numerous platforms.
Advertising on a single platform can be risky, especially if it’s the only source of your traffic. If something goes wrong with that platform or if your ads get blocked or rejected, your traffic will take a nosedive and your brand will suffer.
Diversifying your ad spend and investing in multiple platforms will help you spread your traffic sources, mitigate risks, and diversify your audience. This way, even if one platform doesn’t work out for you, you can still maintain your brand visibility and revenue streams.
Another reason to advertise on multiple platforms is to improve your ROI. Different platforms offer different ad formats and pricing models, and experimenting with these options can help you find the best-performing ad formats and the most cost-effective channels. An audience-first approach also improves your ROI by reaching your exact target customer, increasing your efficiency of your ad spend.
While Hulu is an excellent platform for advertising, it shouldn’t be the only platform you invest in. By diversifying your Connected TV advertising efforts, you have a much better chance at reaching your target audience where they’re already watching. Consider an audience-first approach for your Connected TV advertising to reach your target customer more efficiently and gain access to hundreds of apps and channels with just one campaign.
